Brazilian Bank, Financial Industry

Luiz Carlos Trabuco Cappi And The Future Of Bradesco

It may be his easy going personality or his drive that has made Luiz Carlos Trabuco Cappi what he is today. Here’s what you need to know about the CEO of Bradsco, one of Brazil largest financial institutions.

Importance of Education

The year 1951 marked the birth of Luiz Carlos Trabuco Cappi in Marília, Brazil. He grew up in Brazil and later attended the University of São Paulo. It was here that Luiz realized the importance of a good education. He graduated with a degree in philosophy and continued on studying sociopsychology for his postgraduate work at the School of Sociology and Politics of São Paulo.

Through the Ranks

After graduating, Luiz Carlos Trabuco Cappi began his foray into business, starting out as a clerk at the prestigious Bradesco bank in Brazil. His rise through the company was fast and well deserved. He has held many positions over the years, ultimately leading him to the top.

Strong Work Ethic

Luiz Carlos Trabuco Cappi has always been known as a hard worker. He arrives early and stays late. His dedication to service began during his younger days and continues on today. His contribution to Bradesco really began to show in the 1980’s when he was in charge of the marketing board.

Publicity and Media

The main objective of the marketing board was to publicize the bank and use media links as a way to make the Bradesco brand bigger. This was a new beginning for the company who had previously shunned reporters. He also worked in the company’s insurer department. During this time, he doubled the size of the insurer sector, making it one of the largest in Latin America. Luiz Carlos Trabuco Cappi worked his way up to Vice President and later President of Bradesco Bank.

High Expectations

There were high expectations of Luiz Carlos Trabuco Cappi when he took over the Presidency of Bradesco in March 2009. One of the reasons he was earmarked for the position was because of his dedication to the company and long years of service. He had already proven himself as a leader in the financial industry, but there was still much to accomplish.

Maintaining Status

Competing with other institutions to stay on top is a motivator for Luiz Carlos Trabuco Cappi. Market leadership is always a high priority and he began his new role with the goal to open 211 more branches in 2009. This strategy was aimed at attracting more people. Profits under his leadership have driven Bradesco to elevated heights.


The fourth President of Bradesco is Luiz Carlos Trabuco Cappi, and he is taking on the challenge with great success. His leadership techniques are subtle yet strong. He does not flaunt his wealth and wants to be seen as a man of powerful words. His actions are what speak volumes. His dedication goes beyond the business world and extends to his family. He is married and the father of three children. Luiz Carlos Trabuco Cappi is a person who has accomplished much and will continue to contribute. His views on business have a direct correlation with the man that he is both on a professional and personal basis. He is taking Bradesco into the future.

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