It’s the hard knock life for some, but not for Roc Nation. Thanks in part to none other than Desiree Perez. A longtime member of the Hova Circle of Influence, Perez has been knocking it out of the park for quite some time at Roc Nation. Last year was no exception. Making it on Billboard Power 100 is no easy task, yet Perez has been blazing this trail for years, making her an inspiration for women looking to thrive in the executive world of the entertainment business.
Desiree Perez, aka Des Perez, began her stint at Roc Nation back in 2008 when Founder Shawn “Jay-Z” Carter recruited her expertise that included over 20 years of experience in business management, negotiation, and foresight. Founding an enterprise that has far outgrown the mere term “entertainment company” required meticulous attention to detail and organizational skills. Qualities Des Perez brings in abundance. Roc Nation now manages songwriters, producers, sound engineers, and music artists. A sports management subdivision was introduced back in 2013. Handling touring, merchandising, TV and film deals for those who join their label is the full-service experience Roc Nation provides.
Last year was a record-breaking year for Roc Nation. JAY-Z’s eight Grammy nominations for 4:44 and the 4:44 Tour were amazing accomplishments. Fellow label mate Rapsody added two more Grammy nominations for Laila’s Wisdom. In addition, Billboard 200 reported clients Big Sean and DJ Khaled along with JAY-Z landing No.1 albums in 2017.
All this leads us to believe 2018 and beyond will be quite fortuitous years for Roc Nation.seatheocean on .